Incorporating a health exam into the life insurance application process helps insurers identify unknown or undiagnosed conditions in applicants. Oftentimes, applicants are unaware they are at risk of a serious disease and, as a result, do not disclose that on the medical history portion of the application. In a recent study conducted by ExamOne, it was found that non-disclosure of heart disease was nearly 94% in male applicants.
Some applicants may not understand how having a life insurance exam could actually help them when applying for life insurance. Some may not even know that is an option or what it even entails. Let’s educate them and let them know that by getting this simple health exam, they are likely to receive a better premium if they are a healthy non-smoker.