The value of knowing your loved ones are protected

September 3, 2017 by Sonia Medrano0

Life Insurance Awareness Month: The value of knowing your loved ones are protected

September is Life Insurance Awareness Month. Now, more than ever, it’s important to remind the public of the value of life insurance. According to the 2017 Insurance Barometer study, 41% of Americans still do not have any life insurance. With the nonprofit foundation Life Happens*, we are committed to educating individuals on the necessary steps to protect their family with life insurance.

Breaking through barriers to protect more families

Medical Exams and Services is committed to supporting our partners in the insurance industry by helping the public understand the value and importance of life insurance. Together we can help eliminate some of the barriers preventing individuals from applying for coverage.

The 2017 Insurance Barometer study revealed that one reason many put off buying life insurance was based on the belief that it costs too much. The average respondent overestimated the cost of a policy to be more than three times the actual cost. Millennials, in particular, gave high estimates of the cost of life insurance. Knowing life insurance is affordable is the first step to help individuals make the important decision to protect loved ones.
Educating individuals on the ease of applying for life insurance also helps break down perceived barriers. Our website for life insurance applicants,, is an informative resource that helps explain the health exam process, answers common questions and provides instructions on how to access laboratory results online.** Through Inside Look®, individuals have access to their laboratory results that provide valuable knowledge to aid in better understanding of current health status–empowering healthy lifestyle changes if needed.

“Medical Exams and Services has always been committed to assisting people with every step of the life insurance examination process,” said Sonia. “Life Insurance Awareness Month is a time where we can encourage individuals to make life insurance a priority and help them know the true value it provides. Many go without or don’t understand their need for life insurance until after it is too late. Our goal is to help them realize the importance of life insurance and to help break down any barriers in their way of protecting loved ones.”
*Life Happens is a nonprofit organization whose mission is to “inspire the public to take personal financial responsibility through the ownership of life insurance and related products.”

**Subject to carrier participation

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