Some applicants may not understand how having a life insurance exam could actually help them when applying for life insurance. Some may not even know that is an option or what it even entails. Let’s educate them and let them know that by getting this simple health exam, they are likely to receive a better premium if they are a healthy non-smoker. Additionally, when they have their health exam, they receive their laboratory results which makes them more aware of their health – a transparency of its own. While having an exam may not be necessary for all types of policies, the applicant should understand how one could help them.
Let’s come together to be more transparent. Whether it’s discussing the true cost of life insurance, or helping an individual obtain the best price for his or her policy, it is up to us to be transparent during the life insurance process. Seeing eye-to-eye with applicants helps us maintain and build trust with consumers.